Marketing When The World Feels Chaotic

Marketing When The World Feels Chaotic

As I write this blog post, Russia has invaded Ukraine, we are still in the throes of a pandemic, and state and national politics are a hot mess. You may be asking yourself: Should I be marketing when the world is so chaotic? Does my business even matter right now? Can...
Attracting Clients During Inflation

Attracting Clients During Inflation

In most countries around the world, prices are up, wages are down, and citizens are tightening their belts. Inflation can make things harder for small business owners, but please don’t let it discourage you. You can still attract clients during inflation. Furthermore,...
How To Detach From The Outcome

How To Detach From The Outcome

The hardest mindset shift I’ve had to make as an entrepreneurs is this one: Detach from the outcome. The control freak in me likes to control everything, including the outcomes of my marketing efforts. But, I don’t really have control, do I? You see, trying to control...
How To Set Marketing Goals

How To Set Marketing Goals

If you are unsure about how to set marketing goals, this is the blog post for you. Sometimes, setting marketing goals can seem so hard. It feels like you are pulling numbers out of thin air! I have a three-tier approach that should help make it easier to come up with...