I’ve been blessed to be a marketing coach for entrepreneurs since 2013, and I have seen many trends, including what marketing things you don’t need. As a solopreneur, you need to be essential with your time, money, and resources. That means you don’t need every little...
General Marketing
Marketing: Where Do You Even Begin?
Do you often say to yourself: I don’t even know where to begin with my marketing! (You are not alone!) I compare marketing to a big Las Vegas buffet – so many choices! What do you put on your plate? Where do you even begin? This marketing indecision often leads to...
3 Lessons Learned From The Product I Didn’t Launch
Some of the greatest lessons are from the things you don’t do, and that was certainly the case last month when I decided to not launch a new product. You see, lessons are everywhere, if you look for them. Including in places where you least expect them – such as when...
How I Prepare My Business For Vacation
Can you ever take a vacation when you’re a business owner? Absolutely! In fact, you should. You can’t pour from an empty cup, and going on vacation is a great way to refill. Here’s a fun fact: The day I publish this marketing strategy, I will be on vacation. And I...
My Best Marketing Copy Tip
Marketing copy is how you connect with your ideal client. It’s how you share your Gifts, encourage people to invest in your products and services, and build brand awareness. Solopreneurs can’t usually hire a professional copywriter to help with their marketing copy,...
Picking Your Essential Marketing Tasks
As the Director of Marketing for your business, it’s important that you only work on essential marketing tasks. Let me define what I mean by “essential marketing tasks.” So many times, entrepreneurs implement too many marketing activities at the same time. The problem...
Incorporating Your Creativity Into Your Marketing
How can you incorporate your creativity into your marketing? Most purpose-driven entrepreneurs I know have a creative streak, whether it’s writing, or drawing, or even singing. You see, when you incorporate your creativity into your marketing, you are doing several...
How To Create Quantitative Goals For Your Marketing
It’s completely understandable. It can feel like you’re pulling numbers out of thin air. And while you may have excellent intuition, if you’re not picking numbers based on data, you may be picking the wrong numbers. And if you’re like me, when you don’t make a goal,...
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