The E-Myth Revisited was recommended to me ages ago, but I never felt inspired to read it. One evening, I was perusing my stacks, pulling books out to look at their covers, hoping to find the “perfect” book to read next. Literally, The E-Myth Revisited dropped to the...
marketing
Getting and Using Powerful Customer Testimonials
Testimonials are valuable social proof. They explain the results of working with you from your client’s perspective. And, if you use testimonials correctly, they can do the marketing work for you. You don’t want any old testimonial. You want ones that tell the story...
Ask For The Sale
It’s still 2020, which means it’s still the Year of Loud Women, and part of being loud is to ask for the sale. I have seen oodles of sales advice over my entrepreneurial career, and this advice does a good job teaching you how to prepare for the sales call and the...
Do This Instead of Bartering
Most entrepreneurs I have met, including me, have done bartering at some point in their business. Bartering is when you exchange your products/services with another entrepreneur without using money. For example, a health coach may barter an hour of coaching with a...
The Right Marketing Answer Doesn’t Exist
If you’re like many entrepreneurs, you are constantly in search of the “right answers” to your marketing questions. I get it: You want to make sure you are marketing correctly. You don’t want to waste your time or money. You want to get it right. As you search for the...
How To Overcome The Fraud Factor
What is “The Fraud Factor”? It’s a common mindset block for female entrepreneurs and can show up in many ways: Feeling like you have less experience, education, or credentials than others in your industry Wondering “who do you think you are” giving out advice when...
What’s Stopping You From Being More Visible?
I have a question for you: What’s stopping your from being more visible in the marketplace? It is an important question – one that may require lots of journaling, meditation, or counsel. Nevertheless, it’s an essential question to answer. As I have stated, 2020 is the...
34 Ideas For Establishing Yourself As A Thought Leader
You are a future thought leader. You may not believe it right now, maybe even protesting by saying “I’m just an expert!” Yes, you are an expert, but you have a realistic opportunity to emerge as a thought leader, too. Here’s how I define thought leader: A thought...
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