The hardest mindset shift I’ve had to make as an entrepreneurs is this one: Detach from the outcome. The control freak in me likes to control everything, including the outcomes of my marketing efforts. But, I don’t really have control, do I? You see, trying to control...
goal setting
How To Set Marketing Goals
If you are unsure about how to set marketing goals, this is the blog post for you. Sometimes, setting marketing goals can seem so hard. It feels like you are pulling numbers out of thin air! I have a three-tier approach that should help make it easier to come up with...
6 Free Resources To Help You Write Your Marketing Plan
You need a marketing plan. It’s an essential part of your job as Director of Marketing for your business. Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps,...
How To Create Quantitative Goals For Your Marketing
It’s completely understandable. It can feel like you’re pulling numbers out of thin air. And while you may have excellent intuition, if you’re not picking numbers based on data, you may be picking the wrong numbers. And if you’re like me, when you don’t make a goal,...

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