Networking isn’t just about sales and referrals—it’s about finding a community that supports, uplifts, and understands you.
But somewhere along the way, the true essence of networking has been overshadowed by the pressure to generate leads and close deals.
What if we could reframe how we approach networking, making it less about transactions and more about genuine connection?
Please keep reading to learn more!
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What if I told you that networking is about community, not sales and referrals?
Would you believe me?
The original intent of networking has been skewed for so many years that we’ve lost sight of its true essence. At its core, networking is about:
- Getting together
- Sharing wins
- Helping each other
- Lifting each other up
- Building community
Reframe Your Networking Mindset
This doesn’t mean that, as women entrepreneurs, we won’t gain sales and referrals from networking—they can be a positive consequence. Think of them as the icing on the cake.
If you’re approaching networking with the mindset of “I need clients,” I encourage you to reframe that perspective. Instead, focus on being part of a community as your primary reason to network.
Entrepreneurship can be isolating. Friends and family might not fully grasp the excitement of landing a new client or the challenges of balancing marketing, customer service, and the countless demands of running a business. But your networking community? They understand.
Finding the Right Networking Community
When you’re considering a networking event—especially if it’s your first time—ask yourself:
- “Would I like to be part of this community?”
- “Are these people like-minded?”
- “Will they cheer me on and lift me up?”
That’s the best litmus test for finding the right networking organization for you. Networking isn’t a sales funnel; it’s a community. Build relationships, and trust that the right referrals will come. And if they don’t, it’s okay—because you’ll love the community you’re in.
At Virtual Networkers, we’ve built our community with this belief: Even if a member didn’t receive a single referral, she would still renew because she loves the sisterhood so much.
That’s how it should be for you, too.
Closing Thoughts
Remember, true networking is about creating meaningful relationships that enrich both your personal and professional life. When you prioritize community over transactions, you create a supportive network that fosters growth, encouragement, and lasting connections. So, let’s shift our focus and start building real relationships that truly matter.
Ready to Experience Networking the Way It Should Be?
If you’re looking for a networking community where you’ll be uplifted, supported, and understood, I invite you to check out Virtual Networkers.
Visit us at Virtual Networkers and experience up to three meetings as our guest before deciding if this community is the right fit for you. If it speaks to you, you’ll know your next step.
