As the blog title suggests, I am changing my email newsletter! This is a big change for me, one I hope will help my community and streamline operations at Celestial University.
When you make a strategy change, especially one that’s so visible, it can be scary. What if I am making a mistake? What if no one likes this? Who do I think I am?
Oh, the Ego is playing full blast in my head.
However, I am a firm believer in not accepting marketing advice from my Ego. So, with some anxiety but a positive mindset, I am excited to unveil how I’m changing my weekly email newsletter. Please keep reading!
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Since 2016, every Thursday at 6am Eastern, I have sent an e-newsletter with a blog post. The weekly e-newsletter is an excellent strategy because it gives you a chance to share your knowledge while having your name pop into your ideal client’s periphery once a week.
Sometimes, though, one outgrows a long-implemented strategy, and that’s exactly what’s happening to me.
Therefore, on Thursday, October 1, 2020, I will be sending out my last weekly e-newsletter.
In its place, I will email a monthly “university newspaper” that will include the following elements:
- Marketing or mindset lesson (just like my weekly e-newsletter)
- Celestial University’s Sister of the Month
- That month’s Celestial Book Pick
- Trixie’s campus tour (my basset hound will give you a tour of a part of Celestial University)
- A related article from the library archive
- ….and whatever else I may think of!
The to-be-named Celestial University e-newspaper will allow me to consolidate many of normal weekly and months emails into one communication, meaning you will have less emails from me (I don’t know about you, but I always appreciate less emails!).
Why am I changing my email newsletter
I am a truthteller, so I will be completely transparent with you: I lost my enthusiasm for publishing the weekly email newsletter. I teach that when you don’t enjoy a marketing task, don’t do it (because the negative energy will permeate your marketing). It’s time to follow my own advice.
In addition to my mindset, I am keen on streamlining my communications so that you receive the right amount of emails from me. Not only will this save me time, especially as I am writing my Loud Woman book, but it will save you time, too. That’s a win-win!
Strangely enough, I suspect I will blog more because I won’t be on a regimented schedule. Often, I feel the urge to blog about something, but talk myself out of it because it’s not on my weekly blog schedule. No more! If I am in the mood to write, I will write – no matter what day of the week it is.
When does this all start
My monthly e-newspaper will start in November or December. If I can pull it off for the first week of November, I will send it to you. Realistically, it’ll probably be the first week of December. I will be sure to announce it formally once I have a firm date.
While you will not be receiving a weekly e-newsletter from me, you will still hear from me through email as I celebrate October’s Sister of the Month, as well as invite you to join Celestial University when I open the “enrollment doors” on Friday, October 10.
Don’t forget, you can start your free subscription to my Celestial Love Notes, which are daily, short, powerful emails to inspire you on your marketing journey. My Love Notes subscribers love my little pep talks – and you may too! You can subscribe right from the homepage of www.CelestialUniversity.com.
I am super active on Instagram, often posting seven times a week in my feed, plus multiple times a day in Instagram Stories. On Instagram, you will get more frequent “what’s up with Jill?” updates, pep talks, and mini-marketing and mindset lessons. Please follow me @jill_celeste for more fun with Jill!
The lessons I want you to walk away with
- You have permission to stop marketing in ways that do not bring you joy.
- You have permission to change a marketing strategy, even one you have been implementing for years.
- You have permission to blog when you want.
- You have permission to ask for the sale.
- You have permission to take a break.
- You have permission. Period.
