For nearly a decade, I’ve chosen a guiding word or phrase for each year—a North Star to anchor me as I navigate the opportunities and challenges ahead. These words have become powerful tools for clarity, focus, and growth, shaping how I approach my life and business.
Some of these words have been transformational in ways I couldn’t have anticipated. Take Loud in 2020, for example. That word was a rallying cry for me and women everywhere. I wanted women to take up space, stop explaining and apologizing, and trust their instincts. Loud inspired me to write my book, Loud Woman, a manifesto encouraging women to embrace their voices and power.
Fast forward to 2024, and my word was Clear. Guided by Brené Brown’s quote, “Clear is kind,” I focused on clarity in my marketing, communication, and systems for Virtual Networkers. That word helped me streamline processes, simplify decision making, and ensure my messages resonated with my clients and community.
For 2025, I’ve chosen Joy. 2025 may bring uncertainty, challenges, and even moments of chaos, but joy is always there, waiting to be found in the small moments. By keeping Joy top of mind, I hope to approach the year with lightness and an open heart, even when the path feels rocky. (Here’s a video where I explain why I chose Joy as my word for 2025.)
Why Choose a Word or Phrase for the Year?
Selecting a word or phrase is more than a yearly tradition; it’s an act of intention. It helps you focus your energy, define your priorities, and navigate life with a sense of purpose. Like a North Star, your word or phrase gives you a guiding light to return to when things feel overwhelming or unclear.
How to Find Your Word or Phrase
If you’re ready to choose your guiding word or phrase for 2025, here are some tips:
- Reflect on your past year. What themes emerged? What did you learn? What do you want to carry forward or leave behind?
- Think about your goals. What do you want to achieve in 2025? What word will help you stay aligned with your dreams?
- Listen to your intuition. When you find the right word or phrase, it will feel like coming home.
Once you’ve chosen your word, keep it visible. Write it in your journal, create a vision board, or make it your phone wallpaper. Let it guide you every day, shaping your mindset and choices. I hope you’ll institute this practice to guide your 2025!
